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Buick to lower base prices of Verano & Regal

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MICHIGAN- For car shoppers in the market for an affordable luxury sedan, Buick may offer 2 new choices. Much like the launch of the base trim “1SV” for the Buick LaCrosse some months ago, the Buick brand is now able to provide less expensive base trims of the Verano and Regal models.

The Verano 1SV base now offers a significant cut in cost to consumers, as the LaCrosse 1SV does.  Priced at $21,065, the small sedan shows a substantial $2,315 drop in comparison to the next level of trim. The powertrain remains the same on this base offering 180 horsepower and a 6-speed automatic; however there is a loss of satellite radio.

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For the Regal 1SV, the starting base is at $27,065 which offers a savings of $2,925 over the higher trim level. The 1SV base trim still comes with leather seats, which is great for buyers. There is a slight difference in powertrain, the 2.4-liter 4-cylinder does not come with an eAssist so the horsepower is down 77hp from the turbocharged Regal, and EPA is only slightly down from 24 to 23 miles per gallon on combined city/hwy.

The Buick brand has launched the 1SV models to broaden interest of the Buick brand. A company spokesperson said, “We added this new base level to some models as a means of expanding the opportunity for more customers to experience Buick vehicles. The addition of these trims will create an increased awareness and consideration of these vehicles when being compared to the competition.” Learn more about Buick’s award-winning luxury models at Michigan car dealerships today.