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2015 NAIAS Impacts Michigan Dealerships

The North American International Auto Show in Motor City January 30, 2015 The 2015 NAIAS in Detroit Michigan concluded with a robust weekend after carrying out an outstanding 2-week festivity of the world’s love of the automobile. Sunday’s entrance of 102,928 tickets brought the overall attendance to 808,775 just beating last year’s overall of 803,451. The North American International Auto Show has played a key role in the rebirth of the Motor City and it has a tremendous impact on the Michigan car dealerships. In fact, the total economic impact of NAIAS 2015 is $400 million, as per economist David Sowerby. Highlight of the NAIAS:

  • 5,025 journalists from 60 countries and 40 U.S. states
  • 55 vehicle introductions: 49 worldwide; six North American, including the GMC 2015 Canyon
  • Seven concept cars, including the Buick Avenir Concept car
  • 15,350 people helped raise $5.3 million for children’s charities
  • More than $100 million raised since 1976 when Charity Preview was established by the Detroit Auto Dealers Association
  • Steve Miller Band performed on Cobo Center’s Atrium stage
  • 2,500 people attended Detroit’s biggest afterglow party in Cobo Center’s Grand Riverview Ballroom

The 2015 NAIAS Chairman Scott LaRiche spoke of the show saying, “For two weeks, we’ve seen the confidence and felt the commitment that auto manufacturers have placed in our show, and in our city,” They unveiled unbelievable products in dramatic fashion; they built beautiful new, interactive displays; and dozens of amazing digital screens created a sensory extravaganza. And for the last eight days, during the public show, people have smiled from ear-to-ear from the moment they arrived. Now that’s confidence.” The NAIAS was a coaster of vehicle unveilings, exceptional previews, major industry functions, sincere charitable giving and reminiscent family fun.