Avenir Concept Car Unveils New Standard of Luxury

Michigan, January 2015


Buick unveiled the Avenir concept car in January 2015 just prior to the NAIS in Detroit, Michigan. The Avenir is descried as a leading sedan pioneering advanced design and style with novel degrees of traveler well-being and technological innovation. The debut of this concept car holds a keen interest in Michigan, especially for competitor Michigan Lincoln Dealers. Buicks rivalry with competing luxury car producer, Lincoln, heats up as the pioneering luxury of the Avenir takes center stage.

The term Avenir, which is French for future, is notable by its superior sports dimensions and new interpretations of classic Buick nods. It is basically the development of a worldwide crew of Buick sculptors and designers who after being influenced by traditional Buick principles, have pressed classic Buick designs and inspired the complete automotive market.

The Avenir’s sculptural appearance, dramatic proportion and Buick’s trademark sweep-spear body-side aesthetically cue an extraordinary traveling encounter that is waiting for within.

“Avenir embodies Buick design, which centers on effortless beauty and presence without pretense,” said Ed Welburn, vice president of General Motors Global Design. “It demonstrates the growing international reach of Buick and offers an exciting vision of where it can go.”

The Avenir’s interior tantalizes the senses. It’s sophisticated color palette of light and natural tones blended with buffed wood trim coincide with the interior surfaces that are clearly inspired by nature and the sea.

“A flowing, sculptural quality in the interior forms, deco trim, premium leather and ambient lighting, create an environment that is inviting and comfortable,” said Liz Wetzel, Buick interior design director.

There is incredible functionality through the device-integration technologies. Information and devices are synchronized within seconds. In fact, Buicks designer are pushing the Avenir’s technologies to include home integration. Personal Connectivity also encompasses rear-seat passengers, whom have access to USB ports and video screens so they can enjoy their preferred media and fall into relaxation.

“The interior is designed with the driver and passengers’ comfort and well-being in mind. Technology is seamlessly integrated and builds on the features that have become hallmarks for today’s production models – helping drive a new generation of customers to Buick.” (Ed Welburn, VP General Motors Global Design.