February 2015

Buick car brand was  rated No. 7  amongst car manufacturers by an independent trusted authority’s yearly survey of  finest trucks and cars – this is the very first time a domestic brand has made it to the top ten within the 3 years the popular publication has rated brand names. The  standing is a boost to Buick: car makers view the rankings seriously, since many potential car shoppers consult them prior to purchasing  a new truck or car.  According to road tests and feedback from nearly 1.1 million of their magazine subscribers, the independent authority rates brand names, like Lincoln or Jeep;  and particular models by group  including large SUV or small sedan.

Between models in  particular  sectors, the  publication crowned the Buick Regal- the year’s Best Sports Sedan, unseating the hyped,  and much more  pricey, BMW 328i. One more GM  vehicle, the Chevy Impala, was called Best Large Car above  designs such as the Toyota Avalon.  Not one other automobile from Detroit’s 3 automakers  received any awards in the top ten car categories.

The standing for Best Overall Model went this year again to electric car,  The Tesla Model -S. Foreign car makers held the lead over the magazine’s rankings, while the majority of U.S car brands particularly those of Fiat Chrysler – had trouble. The Toyota  Motor Corp.’s Lexus  brand name  kept the top ranking for its 3rd consecutive year. Followed by Mazda, Toyota, Audi, Subaru, Porsche then Buick.  Buick trailed by Honda, Kia, BMW, Acura, Volvo, Hyundai , then GMC in 14th place.

GM continues to make a high priority of reinvigorating the brand and attracting more youthful purchasers.  This past year in 2014, Buick sales have been up 11.4% here in the U.S . Ford Motor Co.’s Lincoln brand name was ranked 16th in the brand report cards and the Ford brand was ranked 24th out of 28. Brand names from Fiat Chrysler rated amongst the worst on the list: Its Chrysler brand was 23rd, Dodge 25th; Jeep ranked27th; and Fiat,  very last, at 28th. Senior analyst at KBB, Karl Brauer, said the results showed GM continues its forward momentum. “The automaker has improved every metric within its control, including product quality, sales, revenue and market share,” he said.

An independent trusted authority’s presently recommends 83 of Buick’s models.  Buick’s ranking have grown from 12th last year to 7th this year, even topping Honda.  At the same time,  only  2 vehicles by Ford-brand, the Fusion and Flex are recommended.  Resources:  David Shepardson, The Detroit News